About Us

One Word, So Much Meaning

In a word, gratitude is what we’re all about—and it guides us every day. It’s a deep, unwavering sense of gratitude for you—our amazing customer—our fabulous partners, and our dedicated RuffleButts team. The golden rule, resourcefulness, agility, humbleness, commitment, and gratitude... we hold these company values near and dear to our hearts and try to live them every day.

What is a RuffleButt, Anyway?

Our original, signature item—the RuffleButt diaper cover—is what started it all. Soon after launch, we expanded into head-to-toe girls’ apparel, our beloved swimsuit collection, and our dedicated boys’ line: RuggedButts.

Every style is purposefully designed and crafted for creating compliments and smiles, capturing treasured family photos, and making lifelong memories.

You Make It All Possible

You are why we do what we do, and the reason we take our 100% Happiness Promise so seriously. Providing you with top-quality products and personalized customer service is so important to us.

Our customers are our #1 priority, which is why a real, live person answers every single phone call and message. We are committed to giving you a fabulous experience and will always go the extra mile to make it happen.

We’re dedicated to a vision and committed to creating hand-me-down quality clothing with a touchable difference, proven by 100,000+ five-star reviews...

We take pride in being a US-based company! Every style we sell is designed in-house, and every order is packed and shipped in our on-site warehouse...

The Golden Rule

Treat others the way you wish to be treated.

Customers come first, and we exist on one simple rule...The Golden Rule. Treat others the way you want to be treated. As our customer, you are our #1 priority. Quality and customer service are the foundation for our success, and all products come with our 100% happiness promise!

Please contact us if you have any further questions, we're happy to help!