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About Us

clothing life’s special moments

From humble beginnings to being loved by over 1 million parents. We owe it all to you.


what we're made of


From hiring, to product design, to our interactions with you; quality is at the forefront of everything we do. And don't just take our word for it. Trust the 1.4 million parents and over 100k 5-star reviews.


We create joyful looks for your special moments that we are so grateful to be a part of. Our prints are classic but not stuffy, playful but not childish, and always ready for fun.

Special moments

If it's special to you, it's special to us. Coming home from the hospital, first steps, beach vacations, school picture days, movie nights. Big or small, we are humbled to be part of your special moments.


Female-founded on the Golden Rule in 2007, we are real people who treat others with kindness and gratitude. We value authenticity and genuinely care about our customers. Just give us a chat and see for yourself!


the bloomer that ruffled up a million smiles

When our founder couldn't find the perfect baby shower gift; a cute little diaper cover that was the staple of her own childhood wardrobe, she decided to make them herself. With one iconic addition - our signature ruffles.

Seventeen years later and trusted by over 1 million parents, we continue to curate collections of joyful children's clothing perfect for life's special moments.

My daughter has so many clothes from Rufflebutts! I love that they use the same colors through their collections so you can mix and match. My last order was delivered super quickly and I always have a good experience! - Maile G.

I was so surprised with how quick they processed my order and got it shipped out to me! My nieces love their swimming suits and look so cute. Quality is great. Customer service is fabulous. Will buy again! - Francie R.

Love all my Rufflebutts purchases for my grandbaby girls. Love the quality and matching styles! - Beth K.

We order rufflebutts every swim season and are always extremely satisfied! Fit is awesome, provides great sun coverage and is super cute. Can't wait til summer! - Jade S.

I'm convinced this is the cutest swimsuit on the planet. It's absolutely precious! Also RuffleButts is the only swimsuit brand I've found so far that doesn't have cheeky cut bottoms and I LOVE that. - Kayla M.

Everything is great! Been buying Rufflebutts since my granddaughter was a baby. She is now 3 and we love the dresses and swimsuits. - Kim

My girls always get compliments when they wear [RuffleButts]. RB twirl dresses are a staple in our house, they've got the pockets, last, and I love all the coordinating layers to take them through all the seasons. - Rebekah C.


over 4 million memories made

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