From humble beginnings to being loved by over 1 million parents. We owe it all to you.
OUR ROOTS
what we're made of
Quality
From hiring, to product design, to our interactions with you; quality is at the forefront of everything we do. And don't just take our word for it. Trust the 1.4 million parents and over 100k 5-star reviews.
Playfulness
We create joyful looks for your special moments that we are so grateful to be a part of. Our prints are classic but not stuffy, playful but not childish, and always ready for fun.
Special moments
If it's special to you, it's special to us.
Coming home from the hospital, first
steps, beach vacations, school picture
days, movie nights. Big or small, we are
humbled to be part of your special
moments.
Gratitude
Female-founded on the Golden Rule in
2007, we are real people who treat others
with kindness and gratitude. We value
authenticity and genuinely care about our
customers. Just give us a chat and see for
yourself!
OUR STORY
the bloomer that ruffled up a million smiles
When our founder couldn't find the perfect baby shower gift; a cute little diaper cover that was the staple of her own childhood wardrobe, she decided to make them herself. With one iconic addition - our signature ruffles.
Seventeen years later and trusted by over 1 million parents, we continue to curate collections of joyful children's clothing perfect for life's special moments.
2007 The original RuffleButt bloomer was founded
2008 Our first real office
2010 Started our boy line, RuggedButts
2010 Introduced our best-selling swim line
2013 Appeared on Shark Tank
2014 Introduced our signature seersucker
2018 Over 3 million memories made!
2020 Launched PJs
2021 On we grew! Bigger team, bigger warehouse
2023 introduced full family matching + newborn
FEATURED BY
My daughter has so many clothes from Rufflebutts! I love that they use the same colors through their collections so you can mix and match. My last order was delivered super quickly and I always have a good experience!
- Maile G.
I was so surprised with how quick they processed my order and got it shipped out to me! My nieces love their swimming suits and look so cute. Quality is great. Customer service is fabulous. Will buy again!
- Francie R.
Love all my Rufflebutts purchases for my grandbaby girls. Love the quality and matching styles!
- Beth K.
We order rufflebutts every swim season and are always extremely satisfied! Fit is awesome, provides great sun coverage and is super cute. Can't wait til summer!
- Jade S.
I'm convinced this is the cutest swimsuit on the planet. It's absolutely precious! Also RuffleButts is the only swimsuit brand I've found so far that doesn't have cheeky cut bottoms and I LOVE that.
- Kayla M.
Everything is great! Been buying Rufflebutts since my granddaughter was a baby. She is now 3 and we love the dresses and swimsuits.
- Kim
My girls always get compliments when they wear [RuffleButts]. RB twirl dresses are a staple in our house, they've got the pockets, last, and I love all the coordinating layers to take them through all the seasons.
- Rebekah C.
