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The journey

2 years ago 498 Views No comments


It's been a little while (too long) since I last posted on the RuffleBlog. While I love sharing our journey, time just gets away from me. I relate it a bit to having kids. I remember the 1st day coming home from the hospital and grandmothers literally stopping me on my out to tell me to cherish every moment, time will fly by. While I appreciated the advice, I couldn't really wrap my mind around the reality. Not only were they so right in that advice, the same warp speed world has trickled over to RuffleButts too. I don't know where the time has gone, but my "baby" is about to turn 10 this year and I have no idea how that happened!

Anyhow, this last week has been a growing up kinda week. You know those weeks with your kiddos where they start Monday as a regular 5 year old, but grow so much in their experiences through the week that they just seem a little older by Friday. Ok, maybe that's just me...anyhow, it's been one of those weeks here at RuffleButts. Our customers have been AMAZING and our company is experiencing awesome growth. We are beyond grateful to the people that are making that possible. With that said, it required an upgrade to our website to make it possible to keep up. We are 100% committed to our customers and their experience shopping with our company, so we were determined to do whatever necessary to make that happen this week. You can watch the video to hear the full story...

So, since starting this blog in 2007 till today, I will continue to share my truth, my journey, and our RuffleButts story. I hope that in some crazy way, my words will benefit or touch your life in some positive way. That was my hope and reason for starting this in the 1st place. I am honored that you take the time to read my words and to follow our company. There is so much to say, but "thank you" says it all. ~Amber

9 years sure do fly by!

3 years ago 1148 Views No comments


Wow, 9 years! I will never forget the day that my "1st born" was actually born. It was in the kitchen of our little 2 bedroom South Florida condo that Mark and I had the discussion. It was a fairly quick and casual conversation that would change our lives forever.

Mark:So, did you apply for the trademark today?
Amber: I couldn't pull the trigger. It's so much money! I would feel so awful if I wasted that money.
Mark:Amber, it's $400. While it's a lot of money, we will survive either way. Will you regret it if you don't go for it?
Amber: Yes, I will definitely regret it. Ok, I'll do it! Are you ready for this? You know me, once I'm in, I'm in.
Mark:You know I will support you all the way.
Amber: Ok, I'm going to do it right now!

That was the day I made the decision to go all in. The Tony Robbins quote, "If you want to take the island - burn the friggin boats" defined that moment for me. I was all in from that day forward. It took me a few months from that date to actually execute all of the steps necessary to start the business, but it was that day that we made the decision to pursue this dream and more importantly I made the decision that my stubbornness was going to lead the way. I was determined to make this a success.

Well 9 years and an amazing team later (including my super talented husband that nudged me in the 1st place), this dream is a reality! That incredible team has made this day so special for me (see the champagne photo above!), which just reminds me yet again how lucky I am. Let me rephrase that...how blessed I am. I don't really believe in luck.

I don't want to gloss over the road that has paved these past nine years; it has certainly been one heck of a journey, but one that I wished for my entire life. I could not be more grateful for this opportunity. While there are days I think I may fall asleep standing up (I guess not unlike most moms!), it is truly an honor to do what I do. To lead the team that I lead; to clothe adorable kids all over the world; to sell to amazing retailers both here in the US and faraway countries I only dream of visiting; it is all a dream come true. I am beyond grateful for this path and will continue fighting for my team and customers, to become a household name and requirement for every kiddo's closet!

To everyone that has made this journey possible, I extend my sincerest gratitude...our team, my family, my amazing husband, our customers (who are the ones that truly make this possible) and our friends. My 1st born is 9 years old today...wow, it sure flew by!

Gwen Stefani is so cool!

3 years ago 471 Views No comments

Over the years, RuffleButts and RuggedButts have been spotted on the kiddos of celebrities including Jana Kramer, Jessica Simpson, Ali Landry, Rebecca Romijn, Giuliana Rancic and Jessica Alba, and we are truly honored each and every time! Today, when we spotted Rugged Butts on Apollo (the little cutie that calls Gwen Stefani mom) for the 2nd time this year, we were honestly a bit giddy. Gwen Stefani is just plain cool. We envy her effortlessly perfect looks and I personally dream of pulling off such style. She is an incredible designer, clearly a stellar businesswoman, a talented singer and performer, seems to be a genuinely kind person, and was one of my most memorable concerts of all time! So today, we are excited to share the most recent spotting of Apollo in our Buffalo Plaid Button Down.

It truly never gets old seeing adorable kiddos rock our designs, celebrity or not. Such an honor!

Image and article via Daily Mail.