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Privacy Policy
Last Updated May 9th, 2012
We are dedicated to your privacy!

RuffleButts Inc. and our brands which include but are not limited to RuffleButts, RuggedButts, & RBIOutlet (collectively "RuffleButts Inc."), know that you care how your information is being used. We appreciate your trust, and want to make sure you rest assured that you are in good hands here at RuffleButts. We collect information about you through our websites in an effort to improve your overall shopping experience and to communicate with you about our products, services, contests and promotions. We promise not to share any of your information with any outside 3rd parties and you therefore will not be contacted by anyone via postal mail, telephone, or email outside of RuffleButts (and its affiliated brands).

What type of information does RuffleButts gather?

We may collect personal information from you, such as your name, email address, postal address, phone number, credit card number, gender, birthday, personal interests, etc., when you visit one of our websites, place an order online or by phone, create an account, contact us with a question or concern, or participate in a contest, promotion, or survey. We maintain a record of your product interests and the purchases you make online or by phone. We may combine all of this information.

The information we learn from customers helps us personalize and continually improve your RuffleButts experience. Here are the types of information we gather.

  • Information Given To us:
    We receive and store any information you enter on our website or give us in any other way. In order to join our e-mail list, or participate in a contest, or promotion, a user is required to give their contact information (such as name, address and email address). We use this information to send the customer marketing emails and/or company mailings. It is optional for the user to provide unique identifiers (such as, username and password), but encouraged so we can provide a more personalized experience on our site. You can opt out of providing certain information, but you may not be able to take advantage of many of our features and promotions.
  • Automatic Information:
    We receive and store certain information whenever you visit our websites. For example, like many Web sites, we use "cookies," and we obtain certain types of information when your Web browser accesses,, or Also advertisements and other content served by or on behalf of RuffleButts Inc. on other Web sites contain pixel tags.
  • Placing an Order:
    We request information from the user on our order form. A user must provide contact information (such as name, email, billing and shipping address) and financial information (such as credit card number, card verification number, and expiration date). This information is used for billing purposes, to fill your orders, to place the customer on our e-mail list, and to send the customer a catalog. If we have trouble processing an order, the information is also used to contact the user.
  • Mobile:
    When you use our mobile website, we may receive information about your location and your mobile device, including a unique identifier for your device. We may use this information to send you promotions, that are unique to your area. Most mobile devices allow you to turn off location services. Check with your device's manual on further instruction.
  • E-mail Communications:
    To help us make e-mails more useful and interesting, we often receive a confirmation when you open e-mail from RuffleButts Inc. if your computer supports such capabilities. This allows us to make sure that we are sending as little unwanted e-mail as possible.
  • Information from Other Sources:
    We might receive information about you from other sources such as,, Bing Shopping, Google Shopping, etc... and add it to our account information. This information is used for billing purposes, to fill customer's orders, to place the customer on our e-mail list, and to send the customer a catalog. If we have trouble processing an order, the information is also used to contact the user.
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How will my information be used?

RuffleButts Inc. may use your personal information in the following ways:

  • To process and fulfill your order, including to send you emails to confirm your order status and shipment
  • To send you information, and open the lines of communication by email, postal mail, telephone, or other means about our products, and any contests, and promotions we may be running. We do so unless you have directed us not to contact you with promotional communications
  • To administer and fulfill our contests and other promotions
  • To help us learn more about shopping preferences, and about you as our customer
  • To help us address problems with and improve our site design, and/or products
  • To enhance your shopping experience with RuffleButts Inc.
  • To protect the security or integrity of our websites and our business
  • To contact you if necessary for order problems, or any other problems we may run into.

You always have the choice not to receive marketing information or email from us. In order to opt out of our newsletters, please go to Your Account , and edit your information.

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How does RuffleButts Inc. use cookies?

We eat them and they are delicious:) Ok Ok, a cookie is a small piece of data stored on the user's computer tied to information about the user. Cookies enable you to shop on our websites and may be used in a variety of ways to enhance or personalize your online browsing and shopping experience. We use both session ID cookies and persistent cookies. For the session ID cookie, once users close the browser, the cookie simply terminates. A persistent cookie is a small text file stored on the user's hard drive for an extended period of time. We use persistent cookies with our service providers. This allows us to track our customer's visit on and and help improve our web site's functionality, navigation and performance. Cookies may also be used to collect transaction information needed by a scrip or loyalty program to which you have authorized us to provide your personal information. (See the section entitled, "Does RuffeButts Inc. share my information?".) Once you close your browser, we do not use cookies to store any of your personal or financial information on your computer. By choosing to accept the RuffleButts cookie, we will save items in your shopping bag and wish list for 30 days and you will not have to log in more than once during each visit (user must close browser to end visit), thereby saving time while on our site. If you are shopping on any of the RuffleButts Inc. websites and are having difficulty adding product to your shopping cart or completing your order, please check your privacy settings in your browser. Your privacy setting should be set at "Medium" to shop on the RuffleButts Inc. web sites. We recognize that you have a choice to refuse cookies. If you prefer not to change your privacy settings, or if you choose not to accept the RuffleButts cookie, you may still use our site for browsing but purchasing is not possible. You can always place your order by phone at 704-825-8811.

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Does RuffleButts share the information it receives?

There are instances in which we will share users' personal information. Information about our customers is an important part of our business, and we are not in the business of selling it to others. We share customer information only as described below in this privacy policy. We want you to rest assured that your information is safe with us!

  • Sharing among our brands:
    When you provide personal information to one of our RuffleButts Inc. brands (RuffleButts, RuggedButts, RBIOutlet) we may share that information with our other RuffleButts Inc. brands.
  • Wish List:
    If a user elects to use our Wish List, we ask them for the friend's name and email address. RuffleButts Inc. will automatically send the friend a one-time email inviting them to visit the site. RuffleButts Inc. does not store the friend's name or email address. We use this information for the sole purpose of sending this one-time email.
  • Third Party Intermediaries:
    We use an outside shipping company to ship orders (USPS and FedEx), and credit card processing companies ( and PayPal) to validate charges for goods. These companies have agreed with us that they do not retain, share, store or use personally identifiable information for any secondary purposes.
  • Links:
    This Web site contains links to other sites. Please be aware that we, RuffleButts Inc. are not responsible for the privacy practices of such other sites. We encourage our users to be aware when they leave our site and to read the privacy statements of each and every Web site that collects personally identifiable information. This privacy statement applies solely to information collected by this Web site.
  • Business Transitions:
    In the event RuffleButts Inc. goes through a business transition, such as a merger, being acquired by another company, or selling a portion of its assets, users' personal information will, in most instances, be part of the assets transferred. Users will be notified via email or direct mail prior to a change of ownership or control of their personal information. If as a result of the business transition, the users' personally identifiable information will be used in a manner different from that stated at the time of collection they will be given choice consistent with our notification of changes section.
  • Promotions:
    We may share your information when we team up with another company to offer or provide products, services, contests, or promotions to our customers.
  • Legal Disclaimer concerning Subpoenas and other matters:
    We may disclose personal information if we are required to do so by law or we in good faith believe that such action is necessary to (1) comply with the law or with legal process; (2) protect and defend our rights and property; (3) protect against misuse or unauthorized use of our website(s); or (4) protect the personal safety or property of our users, employees, or the public (among other things, this means that if you provide false information or attempt to pose as someone else, information about you may be disclosed as part of any investigation into your actions).
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How do I access or change my information?

You can review and change certain personal information related to your use of our online sites (such as your name and contact information). To access your information at a Rufflebutts Inc. website, simply sign in to your account using your email address and password, and you will be able to edit your personal information in your account profile.

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How do I access or change my information?
  • Security:
    This Web site takes precautions to protect our users' information. When users submit sensitive information via the Web site, their information is protected both online and off-line. When our registration/order form asks users to enter sensitive information (such as credit card number), that information is encrypted and is protected with the best encryption software in the industry - SSL. While on a secure page, such as our checkout, the lock icon on the bottom of Web browsers such as FireFox and Microsoft Internet Explorer becomes locked, as opposed to un-locked, or open, when users are just 'surfing'. While we use SSL encryption to protect sensitive information online, we also do everything in our power to protect user-information off-line. All of our users' information, not just the sensitive information mentioned above, is restricted in our offices. Only employees who need the information to perform a specific job (for example, our billing clerk or a customer service representative) are granted access to personally identifiable information. Furthermore, ALL employees are kept up-to-date on our security and privacy practices. Any time new policies are added, our employees are notified and/or reminded about the importance we place on privacy, and what they can do to ensure our users' information is protected. Finally, the servers that store personally identifiable information are in a secure environment, in a locked facility. If users have any questions about the security at our Web site, users can send an email to
  • Breaches of Security:
    We are not responsible for any breach of security caused by third parties or for any actions of any third parties that receive the information. We also may link to other websites or we may allow to be displayed on The Site advertisements of third parties. We are not responsible for such third party's privacy policies or how they treat information about their users.
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What are some examples of information collected?
  • Information You Give Us:
    You provide most such information when you search, buy, post, participate in a contest or questionnaire, or communicate with customer service. For example, you provide information when you search for a product; place an order through or one of our third-party sellers; provide information in Your Account (There may be more than one if you have used more than one e-mail address when shopping with us); communicate with us by phone, e-mail, or otherwise; complete a questionnaire or a contest entry form; compile Wish Lists; request a backorder reminder email. As a result of those actions, you might supply us with such information as your name, address, and phone numbers; credit card information; people to whom purchases have been shipped, including addresses and phone number; e-mail addresses of your friends and other people.
  • Automatic Information:
    Examples of the information we collect and analyze include the Internet protocol (IP) address used to connect your computer to the Internet; login; e-mail address; password; computer and connection information such as browser type, version, and time zone setting, browser versions, operating system, and platform; purchase history; the full Uniform Resource Locator (URL) clickstream to, through, and from our Web site, including date and time; cookie number; products you viewed or searched for. We may also use browser data such as cookies, or similar data on certain parts of our Web site for fraud prevention and other purposes. During some visits we may use software tools such as JavaScript to measure and collect session information, including page response times, download errors, length of visits to certain pages, page interaction information (such as scrolling, clicks, and mouse-overs), and methods used to browse away from the page. We may also collect technical information to help us identify your device for fraud prevention and diagnostic purposes.
  • Mobile:
    Most mobile devices provide users with the ability to disable location services. Most likely, these controls are located in the device's settings menu. For information about specific devices, or if you have questions about how to disable your device's location services, we recommend you contact your mobile service carrier or your device manufacturer.
  • Information from Other Sources:
    Examples of information we receive from other sources include updated delivery and address information from our carriers or other third parties, which we use to correct our records and deliver your next purchase or communication more easily; page-view information from some third party companies which provide technical, fulfillment, advertising, or other services; search results and links, including paid listings.
  • Information You Can Access:
    Examples of information you can access easily at or include up-to-date information regarding recent orders; personally identifiable information (including name, e-mail, password, communications preferences); payment settings (including credit card information); e-mail notification settings (including Product Availability Alerts, and newsletters); shopping lists and gift registries (including Wish Lists).
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I received a suspicious email from a RuffleButts Inc. What should I do?

We are unaware of phony emails sent out under our brand names. However, if you happen upon any email that you feel may be suspicious, please contact ASAP! For your protection, do not click links or open any files attached to suspicious, unsolicited emails. If you believe your personal computer has been compromised as a result of the scam, please consult an IT professional. For more information, contact the FBI's Internet Crimes Complaint Center:

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What are some examples of information collected?

To ask a question, offer a suggestion regarding our privacy policy, update your personal information, or to place an order, please feel free to contact RuffleButts Inc. by email, phone or postal mail:

Corporate Office:
RuffleButts, Inc.
4055 Corporate Dr., Ste 200
Grapevine, TX 76051
*This is not a retail location

Customer Service is available M-F 9:30am-6:00pm (EST)

Phone: (704) 825-8811
Fax: (502) 357-8111

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A Note to Non-US Users

If you are located outside of the United States, please note that the information you provide to us will be transferred to the United States. By using this website, you consent to this transfer and the processing of your data (personal or otherwise) in accordance with this Privacy Policy. You also consent to the adjudication of any disputes arising in connection with this website in the federal and state courts of, and in accordance with the laws of the state of Texas. The applicable laws in the United States regarding the processing of data (personal or otherwise) may be less stringent than the laws in your country.

A Note to California & Canadian Users

California and Canadian users may have certain rights to know how their personal information may be shared with third parties who engage in direct marketing activities. This Privacy Policy explains our practices.

A Note to All Users

By using this website, you consent to this transfer and the processing of your data (personal or otherwise) in accordance with this Privacy Policy. You also consent to the adjudication of any disputes arising in connection with The Site in the federal and state courts of, and in accordance with the laws of, the state of Texas.

Contact Us
Customer Service:
1 (704) 825-8811

Mon - Fri. 9:30am - 6:00pm EST
Email Us
Using our online contact form