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signature swim sale

500+ styles on sale

halloween flash sale

starting at $16.99

all apparel on sale | excludes new

starting at $12.99

extra 10% off sitewide

with code EXTRA10

clearance clear out

all styles $20 & under

sleepwear flash sale

up to 50% off

$10 off orders $80+

with code SAVE10

$25 off orders $125+

with code SAVE25

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Promotional banner with pink background and text reading ‘Extra 10% off sitewide with code EXTRA10.

Promotional banner with pink background and text reading ‘Extra 10% off sitewide with code EXTRA10.

Promotional banner showing three people wearing matching pink holiday pajamas. Text reads ‘The Christmas Shop’ with new prints, fresh styles, and matching looks, plus a Shop All button.

Promotional banner showing three people wearing matching pink holiday pajamas. Text reads ‘The Christmas Shop’ with new prints, fresh styles, and matching looks, plus a Shop All button.

"Holiday apparel shop tile featuring a pink candy cane–print dress with matching knee socks and peppermint balloon decorations. Includes a pink ‘Shop Apparel’ button."

"Holiday apparel shop tile featuring a pink candy cane–print dress with matching knee socks and peppermint balloon decorations. Includes a pink ‘Shop Apparel’ button."

"Holiday pajama shop tile featuring red holiday pajamas with ornament and bow prints, surrounded by candy cane balloon decorations. Includes a pink ‘Shop Pajamas’ button."

"Holiday pajama shop tile featuring red holiday pajamas with ornament and bow prints, surrounded by candy cane balloon decorations. Includes a pink ‘Shop Pajamas’ button."

"Holiday family matching shop tile featuring coordinating Santa-print pajamas and apparel with wreath decorations. Includes a pink ‘Shop Family Matching’ button."

"Holiday family matching shop tile featuring coordinating Santa-print pajamas and apparel with wreath decorations. Includes a pink ‘Shop Family Matching’ button."

Text read "shop all"

Text read "shop all"

Promotional image showing two children holding pumpkin pails and wearing Halloween dresses. Text reads ‘shop Halloween’ and ‘starting at $16.99.

Promotional image showing two children holding pumpkin pails and wearing Halloween dresses. Text reads ‘shop Halloween’ and ‘starting at $16.99.

"Children wearing coordinating turkey-print apparel with autumn colors and a pumpkin accent. Text below reads ‘shop thanksgiving.’"

"Children wearing coordinating turkey-print apparel with autumn colors and a pumpkin accent. Text below reads ‘shop thanksgiving.’"

"Family wearing matching Santa-print holiday pajamas while reading a book in front of wreath decorations. Text below reads ‘shop christmas.’"

"Family wearing matching Santa-print holiday pajamas while reading a book in front of wreath decorations. Text below reads ‘shop christmas.’"

"Banner reading ‘Why RB? USA Today ranked 5 out of 5 for apparel & fashion in 2026,’ with icons labeled quality, playfulness, special moments, family matching, and five‑star rating."

"Banner reading ‘Why RB? USA Today ranked 5 out of 5 for apparel & fashion in 2026,’ with icons labeled quality, playfulness, special moments, family matching, and five‑star rating."

Category banner with leaves, flowers, and bird illustrations. Text reads ‘Shop By Print Harvest.’

Category banner with leaves, flowers, and bird illustrations. Text reads ‘Shop By Print Harvest.’

"Mystery Bundles banner featuring branded mystery bags. Text reads ‘Starting at $29.99,’ ‘Swim Guaranteed,’ and ‘Up to $100 Value,’ with a pink ‘Shop Now’ button."

"Mystery Bundles banner featuring branded mystery bags. Text reads ‘Starting at $29.99,’ ‘Swim Guaranteed,’ and ‘Up to $100 Value,’ with a pink ‘Shop Now’ button."

Pink circle banner with text that reads "shop $5"

Pink circle banner with text that reads "shop $5"

Pink circle banner with text that reads "shop $10"

Pink circle banner with text that reads "shop $10"

Pink circle banner with text that reads "shop $20"

Pink circle banner with text that reads "shop $20"

Pink circle banner with text that reads "shop $20"

Pink circle banner with text that reads "shop $20"

"Blue swim sale banner reading ‘Signature Swim Sale’ and ‘500+ styles, up to 60% off.’ Features coordinating blue seersucker swimwear and a pink ‘Shop Sale’ button."

"Blue swim sale banner reading ‘Signature Swim Sale’ and ‘500+ styles, up to 60% off.’ Features coordinating blue seersucker swimwear and a pink ‘Shop Sale’ button."

"Fall sale banner featuring coordinating plaid apparel styles. Text reads ‘Family Matching Fits,’ ‘all apparel on sale,’ and ‘starting at $12.99,’ with a yellow ‘Shop Sale’ button."

"Fall sale banner featuring coordinating plaid apparel styles. Text reads ‘Family Matching Fits,’ ‘all apparel on sale,’ and ‘starting at $12.99,’ with a yellow ‘Shop Sale’ button."

Text reads "new arrivals"

Text reads "new arrivals"

"Banner reading ‘Shop Game Day’ with football-themed graphics. Three children wearing coordinated game day outfits sit on bleachers. Includes a green ‘Shop New’ button."

"Banner reading ‘Shop Game Day’ with football-themed graphics. Three children wearing coordinated game day outfits sit on bleachers. Includes a green ‘Shop New’ button."

Orange banner reading ‘New Matching Swim & Active — New to Neon’ with dino graphics. Shows neon camouflage swim and active styles and a yellow ‘Shop New’ button."

Orange banner reading ‘New Matching Swim & Active — New to Neon’ with dino graphics. Shows neon camouflage swim and active styles and a yellow ‘Shop New’ button."

Banner featuring Care Bears collaboration with RuffleButts and RuggedButts. Two children hold plush bears, with cartoon Care Bears on clouds. Text reads "shop Care Bears."

Banner featuring Care Bears collaboration with RuffleButts and RuggedButts. Two children hold plush bears, with cartoon Care Bears on clouds. Text reads "shop Care Bears."

"Pink banner reading ‘Twirl, Tumble, Play – Back to Dance’ with a new badge. Shows pastel dancewear styles in pink and lavender. Includes a pink ‘Shop New’ button."

"Pink banner reading ‘Twirl, Tumble, Play – Back to Dance’ with a new badge. Shows pastel dancewear styles in pink and lavender. Includes a pink ‘Shop New’ button."

"Graphic highlighting color-changing swim trunks with UPF 50+ protection. Features include external drawstring, side pockets, four-way stretch, boxer brief lining, and water-activated pattern details. Button reads ‘Shop New.’"

"Graphic highlighting color-changing swim trunks with UPF 50+ protection. Features include external drawstring, side pockets, four-way stretch, boxer brief lining, and water-activated pattern details. Button reads ‘Shop New.’"

RB CUTIES

over 10 million memories made

Interested in becoming a RB Ambassador? Apply now.

Introducing the all NEW RB Rewards Program!

Infographic showing RB Rewards earning steps: earn $3 for creating an account, earn 3% back on purchases, and earn $3 per review ($3–$9 per day). Each step is separated by yellow plus signs.

Infographic showing RB Rewards earning steps: earn $3 for creating an account, earn 3% back on purchases, and earn $3 per review ($3–$9 per day). Each step is separated by yellow plus signs.

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