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summer days & nights sale

starting at $16.99

all pink on sale

up to 70% off

active sale

starting at $14.99

restock alert

neon ocean coral

$16.99 orange you the sweetest deal

48 hours only

$25 off orders $125+

with code SAVE25

$10 off orders $75+

with code SAVE10

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"Pink banner reading ‘This weekend only — all pink styles on sale’ with ‘up to 70% off’ badge. Shows three children in striped and printed outfits with a ‘Shop Pink’ button."

"Pink banner reading ‘This weekend only — all pink styles on sale’ with ‘up to 70% off’ badge. Shows three children in striped and printed outfits with a ‘Shop Pink’ button."

"Light blue banner reading ‘Summer Days & Nights Sale’ with sun and moon icons. Text reads ‘Up to 60% off, starting at $16.99,’ with a ‘Shop Sale’ button."

"Light blue banner reading ‘Summer Days & Nights Sale’ with sun and moon icons. Text reads ‘Up to 60% off, starting at $16.99,’ with a ‘Shop Sale’ button."

Informational banner stating ‘Ranked 5 out of 5 for Apparel & Fashion by USA Today (2026)’ with icons representing quality, playfulness, special moments, family matching, and five‑star rating.

Informational banner stating ‘Ranked 5 out of 5 for Apparel & Fashion by USA Today (2026)’ with icons representing quality, playfulness, special moments, family matching, and five‑star rating.

"Blue banner reading ‘All Fourth of July" — red white boom’ with patriotic prints and a red ‘Shop New’ button."

"Blue banner reading ‘All Fourth of July" — red white boom’ with patriotic prints and a red ‘Shop New’ button."

Promotional banner showing children wearing western‑inspired matching swim, apparel, and pajamas. Text reads ‘New matching styles, swim, apparel & PJs, western collection,’ with Shop New button.

Promotional banner showing children wearing western‑inspired matching swim, apparel, and pajamas. Text reads ‘New matching styles, swim, apparel & PJs, western collection,’ with Shop New button.

Promotional banner showing three children wearing orange‑print swimwear and rash guards. Text reads ‘$16.99, 48 hour deal, orange you the sweetest,’ with a Shop Now button.

Promotional banner showing three children wearing orange‑print swimwear and rash guards. Text reads ‘$16.99, 48 hour deal, orange you the sweetest,’ with a Shop Now button.

"Blue banner reading ‘All Fourth of July" — red white boom’ with patriotic prints and a red ‘Shop New’ button."

"Blue banner reading ‘All Fourth of July" — red white boom’ with patriotic prints and a red ‘Shop New’ button."

Promotional image showing child wearing bright pink, yellow, and blue swimwear. Text below reads ‘shop crinkle swim.

Promotional image showing child wearing bright pink, yellow, and blue swimwear. Text below reads ‘shop crinkle swim.

"Child wearing a yellow zip‑front footed pajama with teddy bear prints, sitting on a white rocking toy. Text below reads ‘shop spring pjs.’"

"Child wearing a yellow zip‑front footed pajama with teddy bear prints, sitting on a white rocking toy. Text below reads ‘shop spring pjs.’"

"Banner featuring Care Bears collaboration with RuffleButts and RuggedButts. Two children hold plush bears, with cartoon Care Bears on clouds. Text reads ‘Shop New’."

"Banner featuring Care Bears collaboration with RuffleButts and RuggedButts. Two children hold plush bears, with cartoon Care Bears on clouds. Text reads ‘Shop New’."

"Mother and two children wearing pastel bow swim outfits with ruffles and floral details against a yellow background. Link text reads ‘shop bows & blueberries.’"

"Mother and two children wearing pastel bow swim outfits with ruffles and floral details against a yellow background. Link text reads ‘shop bows & blueberries.’"

upf50+ swim specials

"Banner showing matching blue and white striped swimwear by a pool. Text reads ‘Year round swim collections’ and describes mix‑and‑match styles with custom embroidery, plus a ‘Shop Now’ button."

"Banner showing matching blue and white striped swimwear by a pool. Text reads ‘Year round swim collections’ and describes mix‑and‑match styles with custom embroidery, plus a ‘Shop Now’ button."

"Banner showing pastel green camo swim bottoms with a light pink ruffle‑sleeve top. Text reads ‘$16.99,’ ‘48 hours only,’ and ‘sun safe specials — sage camo’ with a ‘Shop Deal’ button."

"Banner showing pastel green camo swim bottoms with a light pink ruffle‑sleeve top. Text reads ‘$16.99,’ ‘48 hours only,’ and ‘sun safe specials — sage camo’ with a ‘Shop Deal’ button."

"Banner showing classic camo long‑sleeve swim top with orange shorts. Text reads ‘$16.99,’ ‘48 hours only,’ and ‘sun safe specials — classic camo’ with a ‘Shop Deal’ button."

"Banner showing classic camo long‑sleeve swim top with orange shorts. Text reads ‘$16.99,’ ‘48 hours only,’ and ‘sun safe specials — classic camo’ with a ‘Shop Deal’ button."

memorial day best sellers

"Banner showing a baby in a yellow long‑sleeve swimsuit and pink striped sun hat sitting on a sandy beach. Text reads ‘Baby’s first swim’ with UPF 50+ mention and a ‘Shop Now’ button."

"Banner showing a baby in a yellow long‑sleeve swimsuit and pink striped sun hat sitting on a sandy beach. Text reads ‘Baby’s first swim’ with UPF 50+ mention and a ‘Shop Now’ button."

seersucker

bright blossoms

rainbow wavy stripe

neon color block

vibrant flamingo

magical mermaid

gingham

bow blooms

"Banner featuring Care Bears collaboration with RuffleButts and RuggedButts. Two children hold plush bears, with cartoon Care Bears on clouds. Text reads ‘Shop New’."

"Banner featuring Care Bears collaboration with RuffleButts and RuggedButts. Two children hold plush bears, with cartoon Care Bears on clouds. Text reads ‘Shop New’."

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Introducing the all NEW RB Rewards Program!

Infographic showing RB Rewards earning steps: earn $3 for creating an account, earn 3% back on purchases, and earn $3 per review ($3–$9 per day). Each step is separated by yellow plus signs.

Infographic showing RB Rewards earning steps: earn $3 for creating an account, earn 3% back on purchases, and earn $3 per review ($3–$9 per day). Each step is separated by yellow plus signs.

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