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annual pool party sale

350+ styles starting at $16.99

24 hours only

$16.99 floral swim

new denim alert

shop now

restock alert

neon ocean coral

$25 off orders $125+

with code SAVE25

$10 off orders $75+

with code SAVE10

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"Blue pool water background with inflatable letters spelling ‘pool party.’ Text reads ‘annual pool party,’ ‘up to 60% off,’ and ‘350+ swim styles starting at $16.99,’ with a pink ‘Shop Sale’ button."

"Blue pool water background with inflatable letters spelling ‘pool party.’ Text reads ‘annual pool party,’ ‘up to 60% off,’ and ‘350+ swim styles starting at $16.99,’ with a pink ‘Shop Sale’ button."

"Beach banner reading ‘$16.99, 24 hours only — pool party deal florals’ showing navy floral swimsuits with bow details. Includes a pink ‘Shop Sale’ button."

"Beach banner reading ‘$16.99, 24 hours only — pool party deal florals’ showing navy floral swimsuits with bow details. Includes a pink ‘Shop Sale’ button."

Informational banner stating ‘Ranked 5 out of 5 for Apparel & Fashion by USA Today (2026)’ with icons representing quality, playfulness, special moments, family matching, and five‑star rating.

Informational banner stating ‘Ranked 5 out of 5 for Apparel & Fashion by USA Today (2026)’ with icons representing quality, playfulness, special moments, family matching, and five‑star rating.

Promotional banner showing children wearing western‑inspired matching swim, apparel, and pajamas. Text reads ‘New matching styles, swim, apparel & PJs, western collection,’ with Shop New button.

Promotional banner showing children wearing western‑inspired matching swim, apparel, and pajamas. Text reads ‘New matching styles, swim, apparel & PJs, western collection,’ with Shop New button.

"Blue banner reading ‘All Fourth of July on Sale" — red white boom’ with patriotic prints and a red ‘Shop Sale’ button."

"Blue banner reading ‘All Fourth of July on Sale" — red white boom’ with patriotic prints and a red ‘Shop Sale’ button."

Promotional image showing child wearing bright pink, yellow, and blue swimwear. Text below reads ‘shop crinkle swim.

Promotional image showing child wearing bright pink, yellow, and blue swimwear. Text below reads ‘shop crinkle swim.

"Child wearing a yellow zip‑front footed pajama with teddy bear prints, sitting on a white rocking toy. Text below reads ‘shop spring pjs.’"

"Child wearing a yellow zip‑front footed pajama with teddy bear prints, sitting on a white rocking toy. Text below reads ‘shop spring pjs.’"

"Banner featuring Care Bears collaboration with RuffleButts and RuggedButts. Two children hold plush bears, with cartoon Care Bears on clouds. Text reads ‘Shop New’."

"Banner featuring Care Bears collaboration with RuffleButts and RuggedButts. Two children hold plush bears, with cartoon Care Bears on clouds. Text reads ‘Shop New’."

"Mother and two children wearing pastel bow swim outfits with ruffles and floral details against a yellow background. Link text reads ‘shop bows & blueberries.’"

"Mother and two children wearing pastel bow swim outfits with ruffles and floral details against a yellow background. Link text reads ‘shop bows & blueberries.’"

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Introducing the all NEW RB Rewards Program!

Infographic showing RB Rewards earning steps: earn $3 for creating an account, earn 3% back on purchases, and earn $3 per review ($3–$9 per day). Each step is separated by yellow plus signs.

Infographic showing RB Rewards earning steps: earn $3 for creating an account, earn 3% back on purchases, and earn $3 per review ($3–$9 per day). Each step is separated by yellow plus signs.

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