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Relentless Customer Happiness

We care, seriously. Speak with our real-life, Customer Love team for full circle smiles. When you're happy, we're happy.

“Hand-Me-Down” Quality

From their first beach vacay to their first day of school and all of the everyday moments in between, we create memory-making, heirloom quality collections.

Product Innovation

Meant to make life easier for you, we create apparel and swimwear with functionality in mind. From built-in UPF 50+ sun protection to snaps for easy diaper changes and zippers for quick on and off.