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48hr floral deal

starting at $16.99

retirement party sale

500+ styles on sale

summer stock up sale

up to 60% off

$25 off orders $125+

with code SAVE25

$10 off orders $75+

with code SAVE10

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"Banner with blue circle reading ‘new — safari toile pajamas for mom & mini’ with a ‘Shop New’ button. Background shows line drawings of elephants, giraffes, and trees in a toile pattern."

"Banner with blue circle reading ‘new — safari toile pajamas for mom & mini’ with a ‘Shop New’ button. Background shows line drawings of elephants, giraffes, and trees in a toile pattern."

"Banner with grid background reading ‘Shop by Print — back to school’ with pencil and crayon illustrations. Includes a ‘Shop New’ call to action."

"Banner with grid background reading ‘Shop by Print — back to school’ with pencil and crayon illustrations. Includes a ‘Shop New’ call to action."

"Pattern featuring apple print scattered across a light blue and white gingham background."

"Pattern featuring apple print scattered across a light blue and white gingham background."

"Pattern featuring colorful crayons in red, blue, green, yellow, and black scattered across a bright blue background."

"Pattern featuring colorful crayons in red, blue, green, yellow, and black scattered across a bright blue background."

"Pattern featuring classroom icons including yellow school buses, books, apples, globe, ruler, scissors, and ABC letters on a light blue background."

"Pattern featuring classroom icons including yellow school buses, books, apples, globe, ruler, scissors, and ABC letters on a light blue background."

"Pattern featuring school icons including a yellow school bus, backpack, books, rainbow, flowers, and stars on a pink background."

"Pattern featuring school icons including a yellow school bus, backpack, books, rainbow, flowers, and stars on a pink background."

"Seamless pattern featuring stylized apples in pink, red, teal, and coral on a light background with stripes, polka dots, and grid designs."

"Seamless pattern featuring stylized apples in pink, red, teal, and coral on a light background with stripes, polka dots, and grid designs."

"Pattern featuring yellow construction trucks across a bright blue background."

"Pattern featuring yellow construction trucks across a bright blue background."

Shop Now button with handdrawn rainbow.

Shop Now button with handdrawn rainbow.

"Colorful banner reading ‘retirement party’ with text ‘last call before they’re gone forever,’ ‘up to 70% off,’ and ‘500+ styles on sale, all $19.99 & under,’ with a pink ‘Shop Sale’ button."

"Colorful banner reading ‘retirement party’ with text ‘last call before they’re gone forever,’ ‘up to 70% off,’ and ‘500+ styles on sale, all $19.99 & under,’ with a pink ‘Shop Sale’ button."

"Banner reading ‘Why RB? USA Today ranked 5 out of 5 for apparel & fashion in 2026,’ with icons labeled quality, playfulness, special moments, family matching, and five‑star rating."

"Banner reading ‘Why RB? USA Today ranked 5 out of 5 for apparel & fashion in 2026,’ with icons labeled quality, playfulness, special moments, family matching, and five‑star rating."

"Green banner reading ‘Summer Stock Up’ with daisies and a badge ‘starting at $9.99.’ Text reads ‘400+ styles on sale’ and ‘stock up & save on all summer apparel,’ with a ‘Shop Sale’ button."

"Green banner reading ‘Summer Stock Up’ with daisies and a badge ‘starting at $9.99.’ Text reads ‘400+ styles on sale’ and ‘stock up & save on all summer apparel,’ with a ‘Shop Sale’ button."

Blue banner reading ‘All Fourth of July on Sale" — red white boom’ with patriotic prints and a red ‘Shop Sale’ button.

Blue banner reading ‘All Fourth of July on Sale" — red white boom’ with patriotic prints and a red ‘Shop Sale’ button.

Text reads "new arrivals"

Text reads "new arrivals"

"Two children wearing western‑inspired outfits, including cow‑print and red bandana styles, standing near hay. Text below reads ‘shop western collection.’"

"Two children wearing western‑inspired outfits, including cow‑print and red bandana styles, standing near hay. Text below reads ‘shop western collection.’"

Promotional image showing child wearing bright pink, yellow, and blue swimwear. Text below reads "shop neon" swim.

Promotional image showing child wearing bright pink, yellow, and blue swimwear. Text below reads "shop neon" swim.

Banner featuring Care Bears collaboration with RuffleButts and RuggedButts. Two children hold plush bears, with cartoon Care Bears on clouds. Text reads "shop Care Bears."

Banner featuring Care Bears collaboration with RuffleButts and RuggedButts. Two children hold plush bears, with cartoon Care Bears on clouds. Text reads "shop Care Bears."

Two children in camping and fishing patterned pajamas and swimwear. Text reads "shop outdoor collection".

Two children in camping and fishing patterned pajamas and swimwear. Text reads "shop outdoor collection".

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Introducing the all NEW RB Rewards Program!

Infographic showing RB Rewards earning steps: earn $3 for creating an account, earn 3% back on purchases, and earn $3 per review ($3–$9 per day). Each step is separated by yellow plus signs.

Infographic showing RB Rewards earning steps: earn $3 for creating an account, earn 3% back on purchases, and earn $3 per review ($3–$9 per day). Each step is separated by yellow plus signs.

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