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back to school sale

back to school sale

275+ styles on sale

extra 15% off sitewide

with code EXTRA15

end of summer swim sale

end of summer swim sale

starting at $14.99

rainbow wavy stripe 48hr deal

rainbow wavy stripe 48hr deal

starting at $12.99

princess 48hr deal

princess 48hr deal

starting at $14.99

$25 off orders $125+

with code SAVE25

$10 off orders $75+

with code SAVE10

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Promotional banner with red background and text reading ‘15% off sitewide with code EXTRA15.Promotional banner with red background and text reading ‘15% off sitewide with code EXTRA15.
"Holiday banner reading ‘Christmas Came Early’ with a red ‘new’ badge and ‘Shop New’ button. Features matching Christmas pajamas and dresses in festive prints, with holiday decorations, wreath, trees, and snowflake graphics.""Holiday banner reading ‘Christmas Came Early’ with a red ‘new’ badge and ‘Shop New’ button. Features matching Christmas pajamas and dresses in festive prints, with holiday decorations, wreath, trees, and snowflake graphics."
"Red and green gingham pattern featuring Santa faces and holly sprigs in a repeating holiday design. Text below reads ‘Red & Green Dear Santa.’""Red and green gingham pattern featuring Santa faces and holly sprigs in a repeating holiday design. Text below reads ‘Red & Green Dear Santa.’"
"Mint green striped pattern featuring Santa faces, red ribbon bows, and holly accents in a repeating holiday design. Text below reads ‘Green Stripe Dear Santa.’""Mint green striped pattern featuring Santa faces, red ribbon bows, and holly accents in a repeating holiday design. Text below reads ‘Green Stripe Dear Santa.’"
https://www.rufflebutts.com/family-looks/family/family-matching-pajamas.htmlhttps://www.rufflebutts.com/family-looks/family/family-matching-pajamas.html
Text read "shop all"Text read "shop all"
"Children wearing Halloween-themed dresses featuring pumpkin prints and a ‘Boo’ design, holding pumpkin pails. Text below reads ‘shop halloween.’""Children wearing Halloween-themed dresses featuring pumpkin prints and a ‘Boo’ design, holding pumpkin pails. Text below reads ‘shop halloween.’"
"Children wearing coordinating turkey-print apparel with autumn colors and a pumpkin accent. Text below reads ‘shop thanksgiving.’""Children wearing coordinating turkey-print apparel with autumn colors and a pumpkin accent. Text below reads ‘shop thanksgiving.’"
"Family wearing matching Santa-print holiday pajamas while reading a book in front of wreath decorations. Text below reads ‘shop christmas.’""Family wearing matching Santa-print holiday pajamas while reading a book in front of wreath decorations. Text below reads ‘shop christmas.’"
"Banner reading ‘Why RB? USA Today ranked 5 out of 5 for apparel & fashion in 2026,’ with icons labeled quality, playfulness, special moments, family matching, and five‑star rating.""Banner reading ‘Why RB? USA Today ranked 5 out of 5 for apparel & fashion in 2026,’ with icons labeled quality, playfulness, special moments, family matching, and five‑star rating."
Category banner with leaves, flowers, and bird illustrations. Text reads ‘Shop By Print Harvest.’Category banner with leaves, flowers, and bird illustrations. Text reads ‘Shop By Print Harvest.’
"Blue banner reading ‘End of Summer Swim Sale’ with text ‘100+ styles, up to 60% off’ and ‘starting at $14.99.’ Features a purple shell-print swimsuit, sun hat, and heart-shaped sunglasses with a pink ‘Shop Sale’ button.""Blue banner reading ‘End of Summer Swim Sale’ with text ‘100+ styles, up to 60% off’ and ‘starting at $14.99.’ Features a purple shell-print swimsuit, sun hat, and heart-shaped sunglasses with a pink ‘Shop Sale’ button."
Promotional banner showing two children in colorful long-sleeve swimwear. Text reads ‘$12.99, ends today, wavy stripe & more,’ with a Shop Sale button.Promotional banner showing two children in colorful long-sleeve swimwear. Text reads ‘$12.99, ends today, wavy stripe & more,’ with a Shop Sale button.
Promotional banner showing two children in princess‑inspired swimwear. Text reads ‘Starting at $14.99, 48 hours only, all princess & more,’ with a Shop Sale button.Promotional banner showing two children in princess‑inspired swimwear. Text reads ‘Starting at $14.99, 48 hours only, all princess & more,’ with a Shop Sale button.
"Blue back-to-school sale banner with crayon graphics. Text reads ‘275+ styles on sale,’ ‘back to school stock-up,’ and ‘starting at $12.99,’ with a yellow ‘Shop Sale’ button.""Blue back-to-school sale banner with crayon graphics. Text reads ‘275+ styles on sale,’ ‘back to school stock-up,’ and ‘starting at $12.99,’ with a yellow ‘Shop Sale’ button."
Text reads "new arrivals"Text reads "new arrivals"
"Banner reading ‘Shop Game Day’ with football-themed graphics. Three children wearing coordinated game day outfits sit on bleachers. Includes a green ‘Shop New’ button.""Banner reading ‘Shop Game Day’ with football-themed graphics. Three children wearing coordinated game day outfits sit on bleachers. Includes a green ‘Shop New’ button."
Orange banner reading ‘New Matching Swim & Active — New to Neon’ with dino graphics. Shows neon camouflage swim and active styles and a yellow ‘Shop New’ button."Orange banner reading ‘New Matching Swim & Active — New to Neon’ with dino graphics. Shows neon camouflage swim and active styles and a yellow ‘Shop New’ button."
Banner featuring Care Bears collaboration with RuffleButts and RuggedButts. Two children hold plush bears, with cartoon Care Bears on clouds. Text reads "shop Care Bears."Banner featuring Care Bears collaboration with RuffleButts and RuggedButts. Two children hold plush bears, with cartoon Care Bears on clouds. Text reads "shop Care Bears."
"Pink banner reading ‘Twirl, Tumble, Play – Back to Dance’ with a new badge. Shows pastel dancewear styles in pink and lavender. Includes a pink ‘Shop New’ button.""Pink banner reading ‘Twirl, Tumble, Play – Back to Dance’ with a new badge. Shows pastel dancewear styles in pink and lavender. Includes a pink ‘Shop New’ button."
"Graphic highlighting color-changing swim trunks with UPF 50+ protection. Features include external drawstring, side pockets, four-way stretch, boxer brief lining, and water-activated pattern details. Button reads ‘Shop New.’""Graphic highlighting color-changing swim trunks with UPF 50+ protection. Features include external drawstring, side pockets, four-way stretch, boxer brief lining, and water-activated pattern details. Button reads ‘Shop New.’"

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Hero banner for RB Rewards featuring the ‘3 for me’ logo surrounded by yellow sparkles. Text reads ‘Introducing the all NEW RB Rewards Program!’ and lists benefits: earn $3 for creating an account, 3% back on purchases, and $3 per review (up to $9 per dayHero banner for RB Rewards featuring the ‘3 for me’ logo surrounded by yellow sparkles. Text reads ‘Introducing the all NEW RB Rewards Program!’ and lists benefits: earn $3 for creating an account, 3% back on purchases, and $3 per review (up to $9 per day
Colorful logo with playful text reading ‘3 for me RB rewards,’ surrounded by sparkling yellow star shapes on a transparent background.Colorful logo with playful text reading ‘3 for me RB rewards,’ surrounded by sparkling yellow star shapes on a transparent background.

Introducing the all NEW RB Rewards Program!

Infographic showing RB Rewards earning steps: earn $3 for creating an account, earn 3% back on purchases, and earn $3 per review ($3–$9 per day). Each step is separated by yellow plus signs.Infographic showing RB Rewards earning steps: earn $3 for creating an account, earn 3% back on purchases, and earn $3 per review ($3–$9 per day). Each step is separated by yellow plus signs.

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