$20 off $100+ purchase

$20 off $100+ purchase

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vintage red gingham

vintage red gingham

first time on sale | up to 50% off

seersucker swim sale

seersucker swim sale

starting at $24.99

family matching apparel

family matching apparel

select styles $19.99 & under

Monthly Archives: January 2023

  1. UPF vs SPF: What’s the Difference?

    UPF vs SPF: What’s the Difference?

    Whether you’re scanning the tide pools for all sorts of wriggly sea creatures or picnicking at the park, there are plenty of activities to dive into when the sun’s rays are on the rise. But when the sun is out, coverage is in—especially on your little honey bun. 

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  2. Easter Outfit Ideas for Baby Girls & Boys

    Easter Outfit Ideas for Baby Girls & Boys

    #1 Pastels

    Every year, Easter reminds us that spring has finally returned. Snow starts thawing, the tulips bloom, and you're eager to celebrate new beginnings with your closest friends and family. And that calls for a fresh Easter outfit so the kiddos can dress the part.

     

    Easter's associations with bunnies and springtime make it one of the best holidays to put your child's cuteness in the spotlight. But whether you're heading to church this year or throwing a baby animal-themed backyard blowout, just like those hidden easter eggs, Easter outfit ideas may not be as apparent as you think!

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  3. A Guide to the Best Spring Break Vacations for Every Family

    A Guide to the Best Spring Break Vacations for Every Family

    #1: San Diego

    Sending your little girl off to her first year of school is an unforgettable milestone. You’ll never forget how proud you are at that (tearful) first drop off or how joyful you’ll feel after that first day when she tells you about all the new friends she’s made. 

     

    The first year of school also brings with it a new milestone for you: planning your first family spring break trip.

     

    Of course, you’ll want to do something memorable for your darling’s first break, but there are so many different routes you could take. Do you opt for a winter wonderland vacation, an adventure in a new city, or a relaxing beach getaway? If you’re having trouble choosing from several spring break ideas, don’t worry. In this complete guide to spring break family vacations, we explore the best, and most memorable, family vacation spots.

     

    #1: San Diego

    If you’re looking for a place that has a little bit of everything, San Diego is the ideal

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  4. 7 Adorable Valentines Day Activities for Kids

    7 Adorable Valentines Day Activities for Kids

    #1 Craft Valentine’s Day Cards

     

    Valentine's Day allows us to convey our adoration and gratitude to the ones we love. So, how do we express all the love in our hearts for our children? While your kids may not fawn over bouquets of roses or exotic dark chocolate, you help them participate in the holiday in other ways. 

     

    Give your little ones Valentine's Day to remember by planning some fun-filled activities for the whole family. Whether your child has a rich imagination or a competitive spirit, you can put a lovey-dovey spin on just about anything. 

     

    Hold onto your hearts—because these fantastic Valentine's Day activities for kids are about to take your breath away. 

     

    #1 Craft Valentine’s Day Cards

    What’s Valentine’s Day without a few love letters and a few Valentine's day crafts for kids? Having your child take the time to write a sweet note for a parent, sibling, or classmate can teach them some important values. 

     

    This year, you can

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  5. 4 Baby Valentines Day Outfits

    4 Baby Valentines Day Outfits

    4 Baby Valentines Day Outfits

    As Valentine's Day nears, love arrives in the form of chocolate boxes, heartfelt letters, and hugs from your baby boy or girl. And even if your baby doesn't have wings and a magical bow and arrow, they can still participate in this adorable holiday. 

     

    Dressing your child for Valentine's day presents an opportunity for tons of fun. Whether your baby is still a sleeping beauty or a spry sweetheart, you can feel confident that the perfect baby girl Valentine's outfit awaits. 

     

    Cupid's on the prowl—so get ready to fall in love with these utterly lovely Valentine's Day outfits. 

     

    #1 Wear a V-Day Romper

    Ensure your little guy or girl can keep up with the excitement with a super comfortable romper. 

     

    Rompers offer a lot of versatility when putting together a cute outfit. Your baby can wear one on its own, or you can add a long-sleeve layer underneath any baby outfit for added warmth. 

     

    Not only do rompers look positively perfect,

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