1. Candy Bar Board

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    Most people read me as fairly non-emotional at 1st interaction. I'm not super social, but consider myself to be friendly. It is certainly rare that I get emotional in front of others. I want to say it is because I have spent the last 8 years as a CEO that has to pull it together and put on a brave face while we conquer goals bigger than ourselves. In an honest retrospect, I guess I've really always been this way, just mostly even keel, and ready for a challenge. When my closest friend heard that
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  2. Shark Tank is so much more than what you see on TV

    RuffleButts Amber & Mark Schaub deal on Shark TankI mean this statement in more ways than one, but the one that I want to share today is the most important. I realized after our show aired on TV that we all tune in every week to see both the business side and the personal side - the people. This is obvious, right? It is a show about people AND their businesses after all. But is it really? After watching I quickly realized that in reality, it is just another reality TV show. There is A LOT that you don't see. The key, and where the reality comes in, is actually much more important than I ever realized. The part that is realer than real is the support and enthusiasm from people EVERYWHERE. We were truly blown away by the tweets, emails, facebook posts and good old fashion phone calls! We were flooded with kind words from current customers,

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  3. RuffleButts on Shark Tank?!?

    RuffleButts on ABC's Shark Tank

    I truly don't have the right words to open this blog post...holy moly, seriously?, OMG! I have watched Shark Tank from the very first season. I can pretty much remember every single entrepreneur that I witnessed pitching and ultimately defending their baby, their dream. Some more successful at it than others, but all laying it all on the line. Entrepreneurship is pretty much an all or nothing thing. Some people get that and some people don't, but to take something you've created and put it out there for the world to see has always seemed a nearly-impossible task to me. I cannot tell you the number of times that Mark and I have sat on the couch when the show goes to commercial and I am yelling aloud, "I could NEVER do that!". I know and love my business, but I am not that great at speaking publicly. I don't have an ivy-league education, prefer to be in my office over in front of a crowd and am certainly not clever, so I just knew I would get up there and not know what to say. Well....crazy

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  4. Thinking of taking a leap of faith?? Think twice!

    I open with the 'think twice' subject not to scare anyone from taking a leap of faith, but I say that because we are often inundated with inspirational books and articles telling us to go for our dreams. I LOVE this, but I also think it only fair to lay out the truth. See, I 100% support anyone who is pursuing a dream, but I have found over the years that there is a big difference between a dreamer and a do-er. Dreamers are the ones who have grand ideas and see the path easily in front of them, do-ers are the ones that work hard for the idea, then work 10 times as hard doing the research and figuring out a way to make it happen. So, I have listed below the 5 characteristics that I personally believe are a requirement if you are going to take a massive risk and pursue a career dream.

    1. Stubbornness - Okay, so hear me out on this one. So, if you are hard-headed, unwilling to value the advice of others, and arrogant enough to believe that you are right, always, then head

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  5. How to Throw a Gender Reveal Party

    They seem to be all the rage lately. Gender reveal parties are the latest trend in the baby world, and for those of you with patience (this certainly excludes me personally), a really fun idea! So, what is this party they speak of? Well, it's a fun way to bring your friends and family together to learn what color will be filling your home...is it pink or blue?? Here are some really fun ideas for the shindig:

    First you must decide if you will learn at the docs office, then plan all the fun for your party guests. If you want to be a part of the fun, there are a few options to join in on the surprise.

    1) At your doc visit, instead of sharing the news, have them write the sex of your little bun on a piece of paper and seal in an envelope.

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  6. Layla Grace Golf Tournament

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  7. Spanx for the inspiration

    This post was inspired by a phone call I received this morning. I believe there are small moments in your life that truly change everything. Often we are unaware of their impact until months later, sometimes even years later, but they are moments that are ingrained in us forever. Over the years, I have shared many of my moments with you, specifically my "light-bulb moment" in the parking lot. Well, one moment that I don't think I have shared was a simple episode of Oprah. Quite honestly, I can't remember if they were one combined episode or if it was two separate episodes that aired very close together.

    I remember vividly the passion in her voice, the excitement that consumed her, the fulfillment that seemed to radiate as she sat there with Oprah sharing her story. I knew that would be me someday. Ok, I REALLY, REALLY hoped that would be me one day! Her name is Sara

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  8. Ellen's Request for Jessica Alba

    So, here's the story...it was super late on Tuesday night, when I received an email from one of the producers over at the Ellen Degeneres Show. She was contacting me to find out if I could help her purchase a Swiss Dot w/Red Ruffled RuffleButt Baby Bloomer for Ellen to give to Jessica Alba in celebration of her new movie Valentine's Day. I thought this was a perfect gift for the occasion, and just knew that Honor (Jessica's 20 month old daughter) would look precious in her little ruffled diaper cover. We knew there was a good chance that they would not "plug" the brand, as it was not a promotion, it was a genuine gift. Needless to say, we are honored that Ellen would pick our RuffleButts as her gift to Jessica, and we can't wait to see Honor in her new little RuffleButts!


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  9. Layla Grace

    It is with tears filling my eyes that I write this post. This is a situation that has been in my heart for many months and I have chosen up to this point to keep it personal. It is today that I feel led to share this journey and it is with the support and permission of the people involved that I make this public.

    Where to start? Back in the summer of 2008 I began working and communicating with a mom and fellow business owner Shanna. She was inspired by her precious daughter, Layla Grace to start a fun website called Baby Wears Prada. Shanna became a fan of RuffleButts and Layla could not have been cuter in her little ruffles. In May of 2009, I received an email from Shanna that would touch me deeper than I ever knew possible, by someone that I had never actually met in person. This email shared the shocking and devastating news that Layla Grace had been diagnosed with a rare form of cancer called Neuroblastoma

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  10. Tutu Tuesday

    The girls decided we were going to have a "Tutu Tuesday" here at the office...Aubrey let me borrow one of hers for the day. So here we are, although I think they suckered me in cause theirs look like like pretty skirts, not fluffy tutus! From left to right, Kristina, Aubrey, me & Mary...what a team!! Mark refused to participate, so he was the camera man =)

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