Today Only - FREE SHIPPING Sitewide! Use code FREESHIPPING

life is rosy swim styles

shop limited edition

shop 75+ $16 steals

the retirement party flash sale

the easter sale

200 styles up to 50% off


  1. 5 Matching Sibling & Best Friend Outfits for All Seasons

    #1 Color-Coding for a Worry-Free Wardrobe

    For growing girls, there’s nothing more precious to them than their best friend—except, maybe, their fashion choices. Whether it’s their closest classmate or little sister, little ones love to strut their stuff alongside their bestie—even the family kitty or pup can join in the glamor (with the right accessories, of course).


    Not only is it incredibly fun for girls to coordinate their daily wardrobes with each other, it’s also a special bonding moment for the whole family. It’s timeless—from star-studded holiday ensembles to blushing Valentine’s Day attire.

    Read more »
  2. Water Safety for Children: 10 Important Tips

    #1 Never Swim Alone

    If you’ve ever witnessed children playing in a pool or at the beach, you know the undeniable connection between kids and water fun. From splashing around in the kiddie pool to paddle boarding at the lake or zipping down tunneled slides at the waterpark, it’s easy to think that children were made for the water.

    Read more »
  3. The Best Tween Girl Gift Ideas

    #1 For the Sporty Trendsetter

    Tween boys and tween girls are not always the easiest to shop for when it comes to finding the best gift. Tweenhood often comes along with a new school, new friends, and even brand new interests. You want to give your tween something she’ll love, but you aren’t totally sure what that means anymore. Whether it's a birthday gift, one for the holiday season, or a just because gift, it can be challenging finding the perfect gift. But most likely, she wants to stand out, define her identity, and find a style that’s uniquely hers.


    For that, RuffleButts new collection of tween swimwear checks all the right boxes.

    Read more »
  4. 3 Adorable Clothing Gift Ideas for 2 Year Old Girls

    #1 Springtime Separates 

    Gifts like toys and treats can be fun, but it’s also exciting to spoil your little princess with a practical gift she’ll love just as much: baby girl clothes.


    Aside from being practical (we all know kids can be messy, so there’s no such thing as having too many outfits), clothing can also spark your girl’s sense of style and imagination. Not to mention, a host of living room fashions shows. But how do you find the best gift idea for little girls?


    If you’re looking for fresh clothing gift ideas for the special child in your life, check out our top 3 adorable clothing gift ideas for 2 year old girl.

    Read more »
  5. 4 Back to School Gifts for Elementary Students

    #1 Schoolgirl Knee High Socks

    After a summer of basking in the sun, going to the beach, and making memories at the park with your little miss, it’s time to prepare for the school season ahead. Whether it's the first day of preschool or the first day for a college student, a new school year is always exciting. You know you need to buy her school supplies, pencils, crayons and notebooks, but to get your young learner extra excited about the upcoming school year, consider surprising her with our favorite kind of back to school gifts for students—clothes! 

    Read more »
  6. How to Prepare Your Little One for the First Day of Preschool

    Step 1: Build Up to a Great Start

    Boxes of crayons, miles of pencils, school books, and aisles of backpacks—nothing says Autumn quite like the start of the school year. If you have a little one in the house and they’ve reached the age for preschool, preparing them for their first day be a mixed bag of emotions—awe at how fast they’ve grown, heartbreak for missed baby snuggles, and worry about sending them off with all the right materials and cute back to school clothes.

    Read more »
  7. UPF vs SPF: What’s the Difference?

    UPF vs SPF: What’s the Difference?

    Whether you’re scanning the tide pools for all sorts of wriggly sea creatures or picnicking at the park, there are plenty of activities to dive into when the sun’s rays are on the rise. But when the sun is out, coverage is in—especially on your little honey bun. 

    Read more »
  8. Easter Outfit Ideas for Baby Girls & Boys

    Easter Outfit Ideas for Baby Girls & Boys

    #1 Pastels

    Every year, Easter reminds us that spring has finally returned. Snow starts thawing, the tulips bloom, and you're eager to celebrate new beginnings with your closest friends and family. And that calls for a fresh Easter outfit so the kiddos can dress the part.


    Easter's associations with bunnies and springtime make it one of the best holidays to put your child's cuteness in the spotlight. But whether you're heading to church this year or throwing a baby animal-themed backyard blowout, just like those hidden easter eggs, Easter outfit ideas may not be as apparent as you think!

    Read more »
  9. A Guide to the Best Spring Break Vacations for Every Family

    A Guide to the Best Spring Break Vacations for Every Family

    #1: San Diego

    Sending your little girl off to her first year of school is an unforgettable milestone. You’ll never forget how proud you are at that (tearful) first drop off or how joyful you’ll feel after that first day when she tells you about all the new friends she’s made. 


    The first year of school also brings with it a new milestone for you: planning your first family spring break trip.


    Of course, you’ll want to do something memorable for your darling’s first break, but there are so many different routes you could take. Do you opt for a winter wonderland vacation, an adventure in a new city, or a relaxing beach getaway? If you’re having trou

    Read more »
  10. 7 Adorable Valentines Day Activities for Kids

    7 Adorable Valentines Day Activities for Kids

    #1 Craft Valentine’s Day Cards


    Valentine's Day allows us to convey our adoration and gratitude to the ones we love. So, how do we express all the love in our hearts for our children? While your kids may not fawn over bouquets of roses or exotic dark chocolate, you help them participate in the holiday in other ways. 


    Give your little ones Valentine's Day to remember by planning some fun-filled activities for the whole family. Whether your child has a rich imagination or a competitive spirit, you can put a lovey-dovey spin on just about anything. 


    Hold onto your hearts—because these fantastic Valentine's Day activities for kids are abo

    Read more »

- or -
Proceed to Cart