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$20 off $100+ purchase

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shop the new drops

shop the new drops

easter, seaside, mermaid and more

ruffle love swim sale

ruffle love swim sale

heart styles at $19.99

winter end of season sale

winter end of season sale

175+ styles $10 and under

  1. 7 Adorable Swimming Accessories for Kids

    7 Adorable Swimming Accessories for Kids | RuffleButts

    7 Adorable Swimming Accessories for Kids

    Ah, summer. It’s time for warm breezes, endless sunshine, and long, lazy days by the water with your little one in their girls bathing suit or toddler boy swimwear. Whether your preferred body of water is a outdoor swimming pool, fresh lake, or salty ocean beach, you’re going to need the right gear to maximize your summer fun and your best family beach vacations.

     

    Sun protection, swimwear,

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  2. 8 Best Family Beach Vacations

    8 Best Family Beach Vacations to Take This Summer

    With school out of session and the chilly winter months in the rearview, you might be thinking about putting your home in the rearview, too, and setting off on a fun-filled family vacation. In fact, for most families, summer is synonymous with vacation, and the beach is usually at the top of the list of potential destinations.

     

    But with so many excellent beaches to choose from for your baby's first beach trip, you might discover that a little research is in order if you’re interested in setting yourself up for one of the best family beach vacations ever. While it may be easy to get to packing the family vacation must-haves and beach

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  3. Back to School: Parents Tips & Tricks

    Back to School: Parents Tips & Tricks | RuffleButts

    Back to School: Parents Tips & Tricks

    It happens every year—summer sprints by with beach trips, birthday parties, and heaps of warm-weather play time, and suddenly the back-to-school season is just around the corner. After enjoying their off-season fun, your child might be super excited to regale their school friends with tales of summer adventures.

     

    As a parent of young children, however, you might wonder—how can you share in the excitement while staying on top of all the back-to-school tasks?

     

    Fortunately, there are many things you can do as a parent to boost your family’s enthusiasm for the new year and prepare at the same time. Settle in, start

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  4. 5 Adorable Girls Back to School Outfits|RuffleButts

    5 Adorable Girls Back to School Outfits|RuffleButts

    5 Adorable Girls Back to School Outfits 

    Ah, the first day of school—a day that brings delights like fresh boxes of crayons, a shiny new lunchbox, and most importantly, a brand-new back-to-school wardrobe. But how do you plan the perfect outfits to keep your girl cute, comfy, and excited about her new school year? What are some other back to school tips for parents that want to make sure their children are ready for school to return?

     

    For kids and parents alike, the perfect boys and girls

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  5. 4 Little Boys Back to School Outfits | RuggedButts

    4 Little Boys Back to School Outfits | RuggedButts

    4 Little Boys Back to School Outfits

    Leaves are tumbling, crayons are scribbling, and their lunch bag is overflowing—the first day of school excitement hovers over the breakfast table, and your little man is raring to go. With this time of the year quickly approaching, parents may find themselves looking for tips on how to prepare for the back-to-school season.

     

    One question is, what outfit?

     

    A dashing back-to-school outfit is the perfect way to have your little guy feeling confident and comfortable through all the events a school day brings. With some inspiration

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  6. Back to School Clothes Shopping List for Little Girls

    Back to School Clothes Shopping List for Little Girls | RuffleButts

    Complete Back to School Shopping List for Little Girls

    New friends, new teachers, school supplies, and another year of learning—the school year can bring many exciting changes. For little girls, however, the back-to-school season also brings an especially fabulous opportunity. 

     

    Yes—it’s time to shop for an adorable new school wardrobe.

     

    A successful back to school clothes shopping list should include the essentials your girl needs to succeed throughout the seasons. From bottoms and tops to accessories and a few fun pieces to wear on special occasions, this guide will have you ready for back-to-school success this upcoming school year.

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  7. New Big Sister Gifts: Matching Sets & Accessories

    New Big Sister Gifts: Matching Sets, Accessories, & More

    When Girl Number Two arrives, it’s not just a big change for mom and dad. It’s also a major arrival for Girl Number One. Luckily, we have the best special day gift solution to bring your two angels together—adorable matching clothing sets.

    Looking for the best gifts for a newborn baby girl and older sister? From rompers to pajamas, RuffleButts has the cutest big sister little sister outfits for style and comfort. Let your older daughter know you appreciate her new role as big sister and that she has a new best friend with these new big sister gifts.

    Bodysuits for Buddies

    Indulge in double the adorable baby girl clothes (and half the dress-up time) with matching bodysuits for each

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  8. 4 Beach Essentials for Toddlers

    4 Beach Essentials for Toddlers

    Towels? Check. Umbrellas? Check. Sunscreen? Triple-check. You’ve got all the adult beach essentials ready to go. But what about your little swimmer-in-training?

    Pull out the packing list—we’ve got your family beach day needs covered.

    From sunshine to wet waves, your child’s wardrobe will need to brave the elements on the shore. That’s why we’ve assembled the top beach must haves for toddlers. With our kid-friendly guide, family beach day will stay fun and stress-free from sun-up to sun-down.

    #1: UPF Swimwear

    Of course, swimwear is one of the top beach essentials for toddlers and adults—but our UPF baby girl swimwear isn’t your average one-piece.

    What SPF is to sunscreen, UPF (or Ultraviolet Protection Factor) is to clothing. If you are wondering, “What

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  9. 8 Summer Baby Essentials

    8 Summer Baby Essentials

    From oh-so-sweet strawberries and colorful wildflowers to blue skies and cookouts, there are an abundance of signs that it’s time to celebrate the summer season.

    But if you have a new baby in the house, summertime creates a balancing act between keeping your little darling cool and cute yet protected from the sun and heat. With that in mind, we’ve put together a solstice-inspired guide to help you decide on baby must haves for summer.

    From baby girl sun hats to toddler girl swimwear, read on for eight summer baby essentials that’ll keep your baby comfortable and carefree no matter what adventures

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  10. How to Dress a Baby for Sleep in Summer

    How to Dress Baby for Sleep in Summer

    Maybe you’re the type of family that likes to sleep with all the windows open, letting a balmy summer breeze flow through your home at night. Or perhaps you’re the type of family that sets the air conditioner on full-blast and bundles under covers even on the hottest nights.

    There isn’t one right way to sleep in the summer months.

    While a large part of how to dress baby for sleep in summer depends on different temperatures, there are several general guidelines and rules to know, as well as tips that will make getting baby to sleep (and keeping her that way) a lot easier. So, read on if you’re trying to figure out how to dress your baby to get the best summer night’s sleep for her…and for you, too.

    Summer Sleeping Choices

    Before purchasing hot-weather sleeping clothes for your little cutie, it would be beneficial to think about her night environment. Some of the questions that you should consider before shopping for

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